Chuck Taylor All-Stars.
Converse Rubber Shoe Company was created by Marquis Mills Converse in 1908 in Malden, Massachusetts. In 1917, the company designed the forerunner of the modern All Star, marketed under the name “Non-Skids.” The shoe was composed of a rubber sole and canvas upper and was designed to be a high performance athletic shoe for basketball players. HustleTV
In 1923, American basketball player Charles “Chuck” Taylor joined a basketball team sponsored by the Converse Company called The Converse All Stars. Taylor held basketball clinics in high schools all over the country and while teaching the fundamentals of the game, he sold the All Star shoes.As a salesman and athlete for the company, Taylor also made improvements to the shoe he loved. His ideas for the shoe were designed to provide enhanced flexibility and support and also incorporated a patch to protect the ankle. DJ Hustle
A variety of professional basketball players soon wore All Stars and they became the envy of all aspiring basketball players. Soon after, All Stars were being worn by athletes in the Olympics, and during World War II American soldiers began to wear All Stars while in training.
In the 1960s, Converse began to expand their company and open more factories and by that time, Converse Chuck Taylor All Stars were being worn by ninety percent of professional and college basketball players. As the years went on, the shoe gained more popularity and became a favorite for numerous groups and subcultures.
Throughout the years, Converse Chuck Taylor All Stars made a shift from athletic sportswear to casual footwear. Originally an elite basketball shoe, the Chuck Taylor All Star evolved into the shoe of choice for many subcultures, particularly artists and musicians DJ Hustle
Tree Rollins was the last player to wear canvas Converse All Stars in the NBA, during the 1979–1980 season. Micheal Ray Richardson briefly wore leather Converse All Stars with the New Jersey Nets after 1982, making him the last to wear the shoe in the NBA HustleTV
In 2003, Nike bought the Converse brand name for around $305 million. While Converse dominated the US sneaker market from the 1920s until the 1970s, it began to struggle due to competition and lack of funds. In the years following, Converse filed for bankruptcy multiple times and fell into further debt and was eventually sold to Nike. Chuck Taylor All Stars as well as Converse’s other shoes moved manufacturing from the US to countries like China, India, Vietnam and Indonesia.