Drake continues to top the charts with single ‘Laugh now Cry Later’
Written By Zaina Cummins
With his Lil Durk-assisted victory lap “Laugh Now Cry Later,” the Canadian rapper confirmed that his upcoming album will be titled Certified Lover Boy (which may be the most Drake title to ever be a Drake title). Given the semi-surprise nature of all his releases since Views, CLB may very well drop any minute now.
Drake never quite disappears. How else could he have become one of the biggest stars of the last decade? He has remained consistent even as the world endured lockdown due to the ongoing pandemic, dropping a TikTok-primed hit, “Toosie Slide,” followed by the mixtape Dark Lane Demo Tapes. Mere hours before that mixtape came out, Drake teased that he was in “album mode” on Instagram.
Drake dropped ‘Laugh Now Cry Later’ featuring Lil Durk, the lead single from Certified Lover Boy, on August 14th.
The music video, directed by Dave Meyers, plays centre stage to a whole lot of Nike product placement and features athletes including Kevin Durant, Marshawn Lynch and Odell Beckham Jr.
The day before, Drake released a teaser video of himself riding a jet-ski at night with the caption ‘TMRW MIDNIGHT’, leaving fans convinced the new song was set to drop.
In August 2020, an unreleased song by Drake titled ‘Intoxicated’ leaked online.
It’s unclear as to when the track was recorded and indeed which project it was intended for, but the leak has done nothing but build anticipation for his upcoming album.
The track comes after the release of Drake’s teaser project Dark Lane Demo Tapes, a compilation mixtape full of leaked tracks and Soundcloud drops from the Canadian rapper.
Although Drizzy’s been in album mode, he hasn’t held back on features. He’s recently collaborated with PartyNextDoor (‘Loyal’), Chris Brown (‘No Guidance’), Future (‘Life Is Good’), Meek Mill (‘Going Bad’) and more.
During an Instagram Live with PartyNextDoor, Drake told the R&B singer that he wanted him on his album. “Are you getting on my album orrrrrrrrr,” Drizzy commented in the Live chat. “It’s not a album without you.”
In April 2019, Drake announced that he’s already started work on his new album. During a show at London’s O2, he told the audience, “What I’ma do, I kinda started night last night to be honest
with you… But I think what I’m going to do after this, is go home and I’ma make a new album so I can come back to London next year and so we can do this again.”
There is no indication of the number of songs on the album so far. Although Drake may play into the significance of the number 6 – a number that has been important throughout his career.
On the seventh anniversary of his 2013 album Nothing Was The Same, Drake reminisced on his old material and promised Certified Lover Boy is on the way.
“New one’s on the way, soon enough,” he told his Instagram followers.
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