Written By Genavese Harris
Why Athleisure Wear Is Becoming More of Everyday Wear
People are incorporating more athleisure wear into their closets. With more jobs allowing you to work from, people are buying more athleisure clothing than dress clothes. The athleisure industry has been growing steadily for the past few years. And being that we are currently in a pandemic, clothing such as yoga and sweatpants are being purchased heavily.
There are many reasons for the rise of athleisure clothing, but there are a few that significantly affect it.
These days people care more about comfort than anything when purchasing clothes—this one of the reasons why athleisure is so popular, primarily if one works from home. Now, most of our days consist of being at home, and brands have created more stylish workout clothing. Brands are allowing consumers to be trendy while being comfortable.
Innovation in Product
For any product to be effective, brands must consider innovation. Many products cannot survive on just having the right product; it must intrigue individuals. It is incredible to see how innovative athleisure has become over the years. You have brands such as Lululemon’s, Adidas, Nike, and Puma, creating products that are so unique to the fashion industry and that spark interest into a buyer. Brands are now incorporating more technology into their products—athleisure brands are curating products that are stylish and technology-driven for their consumers.
The major plus factor to athleisure wear is that it is low maintenance. These types of clothing do not require a significant amount of care. Typically, they do not have any crazy washing instruction, so people purchase more athleisure clothing.
Celebrity and Influencer Inspiration
Celebrities and influencers have created lifestyle brands, which play a significant factor in people buying more sportswear. People love to support and dress like their favorite artists or influencers. Celebrities and influencers use social media to help people live a healthy lifestyle and invest more in workout gear. People love seeing the latest workout clothing that their favorite celebrity or influencer has on.
Diversity in Clothing
You cannot only use athleisure wear as workout clothing, but you can also go to work in it. Lifestyle brands are now creating activewear that you can wear to work. Brands are designing sportswear that does not look like your typical sportswear. They add a little more flashiness and creativity to their products, allowing employers to let their employees wear athleisure to work. Today, people are dressing more casually in work environments, which gives you the freedom to wear activewear as work clothing.